Choosing the right eBay store subscription can significantly impact your selling profits. This guide compares all five eBay store subscription types to help you find the best option for your business needs. Compare monthly costs, final value fees, listing allowances, and additional benefits of each tier.
eBay Store Subscription Tiers Compared
- Starter Store ($7.95/month): Ideal for casual sellers with 250 free listings and a 13.6% final value fee rate. Best for monthly sales under $1,000.
- Basic Store ($27.95/month): For small sellers with 1,000 free listings and a reduced 12.7% final value fee rate. Cost-effective for monthly sales between $1,000-$4,000.
- Premium Store ($74.95/month): For growing businesses with 10,000 free listings, 12.7% fee rate, and additional benefits like dedicated support. Optimal for monthly sales between $4,000-$20,000.
- Anchor Store ($349.95/month): High-volume seller option with 100,000 free listings and premium support. Best for monthly sales above $20,000.
- Enterprise Store ($2,999.95/month): For large-scale businesses with 200,000 free listings. Only cost-effective for monthly sales above $150,000.
Key Factors When Choosing an eBay Store Subscription
- Monthly Sales Volume: Higher store tiers become more cost-effective as your sales volume increases due to lower final value fee rates.
- Number of Listings: Each store tier includes a specific number of free fixed-price listings per month. Consider how many items you list monthly.
- Fee Thresholds: Understand the sales thresholds where high-volume discounted rates apply (varies by subscription level).
- Additional Benefits: Premium, Anchor, and Enterprise stores include dedicated customer support and promotional credits that may provide additional value.
eBay Store Subscription Break-Even Points
When does upgrading to a higher subscription tier make financial sense? Here are the approximate monthly sales thresholds where upgrading becomes cost-effective:
- Basic vs. Starter: $1,395+ in monthly sales
- Premium vs. Basic: $3,747+ in monthly sales
- Anchor vs. Premium: $17,497+ in monthly sales
- Enterprise vs. Anchor: $149,997+ in monthly sales
These figures account for both the difference in subscription costs and the savings from lower fee rates. Our calculator automatically determines the most cost-effective subscription for your situation.
Last Updated: May 2025 • Official eBay Documentation